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The video tutorial discusses the most effective marketing strategy for travel agencies in today's changing landscape. It emphasizes the importance of using calls to action (CTAs) to invite prospective clients to engage with your services. The primary CTAs highlighted are: first, encouraging prospects to join your e-newsletter list by offering an irresistible freebie, such as a complimentary PDF download or video with valuable tips in exchange for their email address; second, suggesting other methods to engage potential clients. This approach is crucial for effectively marketing travel services in the current industry context.