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So Im going to make a prediction. The chances of this video going viral is this big. Heres why. Because no one cares to talk about customer complaints. But I promise you, I want to challenge you to listen to this whole thing because it will save you a lot of sleepless nights, it will make you a lot of money, it will save you a lot of money and it will just create a culture for your company. So lets get right into it. Complaints are a part of business. When you decide to become a business owner, you are putting yourself out there for customers to say you are not as good as XYZ and it is our job to hear them out and get better because this is free counsel that people are giving you. Just think about it. Theres companies that do focus groups that pay $75 per participant to just show up and complain about your product and youre getting all these things for free. Thats one of the things I want you to be keeping in mind. Now lets talk about how I look at complaints. There are five di