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one great way to help manage expectations is to prepare a creative brief and may take a little time to determine the necessary information to include but it will save you a lot of time in the long run sometimes youll need to write a creative brief before a project even starts in order for a client to decide to work with you other times it may be something that you prepared to kick off a project creative briefs should be short and sweet no more than a page or two its important that everyone on the team will actually want to read it lets consider the kind of thing so you could include in a brief a brief is a great place to clearly state the project objectives purpose and goals dont forget to refer back to these throughout the process for some projects it may be useful to provide a bit more context into the history of the project to serve as a reference and a reminder you can address who will be involved in the project this is something you should determine early on clients and stake