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In this video tutorial, Rene Marquez from Neon Tiger Media offers advice on selecting a business name. He emphasizes the importance of checking name availability to avoid costly branding mistakes, such as choosing a trademarked name or settling for an undesirable social media handle. The first tip is to use the United States Patent and Trademark Office (uspto.gov) for a federal trademark search. By entering the desired business name, users can determine if it's already trademarked. Marquez encourages viewers to be diligent in their naming process to prevent future complications and ensure a successful brand launch.