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The tutorial discusses the key considerations when licensing artwork, particularly focusing on contract details. The speaker shares their experience with Control Prepaid Mastercard, which licensed their artwork for an artist series card. Key points include understanding the terms of the contract, specifically payment structures—whether it's royalties or a flat fee. It’s essential to clarify whether royalties come from revenue or profits and to determine the percentage and quantity of items produced. The speaker emphasizes the importance of knowing the who, what, when, where, and why of the licensing agreement to ensure fair compensation and understanding of rights.