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In this video, Kelly Schaefer discusses the benefits and pitfalls of using gift certificates as a marketing tool in concierge and personal organizing businesses. She explains that while gift certificates can be an effective strategy for attracting clients, they can also lead to potential issues if not managed correctly. Kelly shares common traps that businesses often encounter when implementing gift certificates and offers advice on how to avoid these pitfalls. As the creator of the Concierge Academy, she emphasizes her mission to help local businesses enhance their profitability and community impact through smart marketing tactics.
