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How to Manage Artist Press Release

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In this tutorial, Vikki Kron Amaroz, an artist, writer, and arts advocate, shares insights from her book "ArtWrite," frequently utilized by artists and art schools. Based in Eugene, Oregon, she emphasizes the importance of properly formatted press releases for artists. Key elements include placing the date in parentheses at the top and crafting an attention-grabbing headline, essential for catching journalists' interest. Vikki aims to empower artists to effectively communicate with arts and culture departments, highlighting the significance of contemporary art in community service. The tutorial underscores the role of compelling headlines in generating media interest.

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What is an artist press release?

In other words, an art press release is a newsworthy statement issued to the news media with the purpose to generate a buzz around your achievements. Think of it as your ticket to publicity via all possible media channels. If written properly, it could create additional interest in your art.

How do you write a press release for beginners?

Here are seven steps to writing an effective press release, step-by-step: Find a newsworthy angle. Craft an appealing press release headline. Summarize your story in your subtitle. Introduce essential information. Provide supporting information and context. Lead into the readers next steps. End with your boilerplate.

How do you write a press release step by step?

How to Write a Press Release? [The Guide + Expert Comments] Choose the angle that matters for your target audience. Understand the press release structure. Start with a well-thought-out headline. Pay attention to a lead paragraph. Cover the essentials in a few body paragraphs. Consider adding quotes. Include contact details.

How do I do an artist press release?

How to Write a Press Release for an Art Show: 7 Essential Things to Include A compelling headline. An information-rich summary. Relevant dateline information. An exciting introduction. Informative body copy. An original about section. Current contact information.

What are the 7 steps to a press release?

Follow these tips to write a compelling press release. Get Straight to the Point. A press release should clearly convey the following: Start with a Press Release Template. Have a Word Count in Mind. Include Useful and Timely Statistics. Make the Hook Obvious. Supply a Link to High-Quality Images. Include Your Contact Details.

What are the 7 parts of a press release?

Headline: An effective press release must have an eye catching headline. Dateline: An effective press release should contain dateline in the first line of the first paragraph of the content. Introduction: Body: Boilerplate: Call To Action: Media Contact Details:

How do you manage a press release?

Follow this five-step guide to learn how. Find journalists who might be interested in your press release. Get the journalists contact details. Craft a killer pitch. Make your subject line irresistible. Send your press release pitch (at the right time). Follow-up on your release.

How do you write an artist press release?

How to Write a Press Release for an Art Show: 7 Essential Things to Include A compelling headline. An information-rich summary. Relevant dateline information. An exciting introduction. Informative body copy. An original about section. Current contact information.

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Manage Artist Press Release