Transform your daily workflows and Manage Artist Press Release

Aug 6th, 2022
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How to Manage Artist Press Release

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[Music] in this session youre going to learn from vikki kron amaroz an artist writer and arts advocate her book artwrite is used widely by artists in art schools and her writing has appeared in professional artist magazine and exhibition catalogs based out of eugene oregon united states vicki works in the service of art for her community with a focus on contemporary art you are doing them a favor because um you know youll send this to as an artist youll send it to the arts and culture department even if you dont have a name and you use the specific format um that i wrote about in my book but you can find it online too um and yes you know you put the date in parentheses right at the top and you have a headline a headlines really important because journalists love headlines they write them all day so uh try to write a headline for your press release that gets their attention because just like you when you read a headline in a newspaper you decide then and there if youre going to c

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In other words, an art press release is a newsworthy statement issued to the news media with the purpose to generate a buzz around your achievements. Think of it as your ticket to publicity via all possible media channels. If written properly, it could create additional interest in your art.
Here are seven steps to writing an effective press release, step-by-step: Find a newsworthy angle. Craft an appealing press release headline. Summarize your story in your subtitle. Introduce essential information. Provide supporting information and context. Lead into the readers next steps. End with your boilerplate.
How to Write a Press Release? [The Guide + Expert Comments] Choose the angle that matters for your target audience. Understand the press release structure. Start with a well-thought-out headline. Pay attention to a lead paragraph. Cover the essentials in a few body paragraphs. Consider adding quotes. Include contact details.
How to Write a Press Release for an Art Show: 7 Essential Things to Include A compelling headline. An information-rich summary. Relevant dateline information. An exciting introduction. Informative body copy. An original about section. Current contact information.
Follow these tips to write a compelling press release. Get Straight to the Point. A press release should clearly convey the following: Start with a Press Release Template. Have a Word Count in Mind. Include Useful and Timely Statistics. Make the Hook Obvious. Supply a Link to High-Quality Images. Include Your Contact Details.
Headline: An effective press release must have an eye catching headline. Dateline: An effective press release should contain dateline in the first line of the first paragraph of the content. Introduction: Body: Boilerplate: Call To Action: Media Contact Details:
Follow this five-step guide to learn how. Find journalists who might be interested in your press release. Get the journalists contact details. Craft a killer pitch. Make your subject line irresistible. Send your press release pitch (at the right time). Follow-up on your release.
How to Write a Press Release for an Art Show: 7 Essential Things to Include A compelling headline. An information-rich summary. Relevant dateline information. An exciting introduction. Informative body copy. An original about section. Current contact information.

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