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In this tutorial, Devon Dean, content director at ProjectManager.com, emphasizes the importance of personal interaction in successfully selling a project proposal. He notes that decision-makers rarely approve proposals without prior communication, highlighting that people buy from people. To increase the chances of project funding, it's crucial to actively engage with project sponsors and champions to lobby decision-makers. These interactions should be utilized to refine the proposal and better understand the decision-makers' needs and concerns. Ultimately, a well-prepared document alone is insufficient; effective communication and relationship-building are key to success.
