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In this video tutorial, Emily Probst from Modern Machine Shop discusses how to effectively write and submit a press release. She outlines the basic steps to follow: 1. **Decide on the Topic**: Press releases can cover a variety of subjects such as new products, technologies, events, trade shows, mergers, or management changes. They serve as a communication tool to inform the audience about significant developments in your business.2. **Be Concise**: Given the volume of press releases received weekly, it’s essential to be clear and to the point in your writing, ensuring that the key information stands out.By following these steps, businesses can effectively convey their news, potentially leading to broader stories and coverage in the manufacturing industry.
