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To gain media exposure for your business, writing an effective press release is essential. Key opportunities for press releases include grand openings, new products, record sales years, new locations, or special events. A well-crafted press release not only attracts attention but can also lead to news coverage. To ensure clarity, follow a standard format: type it double-spaced on white letterhead, including contact details (name, title, company, address, phone number) in the upper right corner. Start with "For Immediate Release" in capital letters on the left margin, then center the headline (usually bold) below it. You may also include an italicized subtitle that provides further elaboration.