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In this tutorial, Emily Probst from Modern Machine Shop discusses how to write and submit an effective press release. She outlines key steps: 1. **Choose a Topic**: Select what to write about, such as a new product, technology, event, trade show, merger, or management change. A press release serves as a communication tool to inform the industry about important developments in your business.2. **Be Concise**: Since she receives numerous press releases weekly, brevity is crucial for clarity and effectiveness. A well-crafted press release can generate more significant stories and enhance industry awareness.Probst emphasizes that well-informed press releases can lead to larger narratives in the manufacturing field.