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In this tutorial, Emily Probst from Modern Machine Shop outlines the steps for writing and submitting an effective press release. Step one involves deciding on the topic, which can include new products, technologies, events, mergers, or management changes. A press release serves as a communication tool to inform the public about important developments in a business and the manufacturing industry. Step two emphasizes the importance of being concise, as editors receive numerous press releases weekly and require clear, straightforward information to process them efficiently. Probst highlights that well-crafted press releases can lead to larger stories in the media.