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The program discussed is expected to significantly enhance proposal generation, contributing to an impressive 80% close rate with major clients. The key to creating an effective proposal begins with the cover letter, which is often overlooked but crucial in capturing the client's attention. Since clients frequently receive numerous proposals, a compelling cover letter can entice them to read further. It should start by acknowledging the client's problem and requirements, encouraging them to engage with the proposal rather than dismiss it immediately. The cover letter acts similarly to a landing page, aiming to draw the client in for a more thorough review.