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In this video, Jordan Steen, known as the Serial Entrepreneur, explains how to create a proposal for potential clients. He emphasizes the importance of outlining services and costs in the proposal to secure deals. The tutorial provides a step-by-step guide on what to include in the proposal and how to present it effectively. Steen invites viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for future videos and resources, including free training, content, templates, and proposals. The video aims to equip viewers with the tools needed to succeed in their entrepreneurial endeavors.