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In this tutorial, Devon Dean, content director at ProjectManager.com, discusses the importance of personal interaction in selling a project through a proposal. He emphasizes that decision-makers are influenced by personal connections, not just the proposal document itself. To increase the chances of securing funding and resources, project sponsors and champions should engage in lobbying and one-on-one meetings with decision-makers. These interactions are crucial for refining the project proposal and understanding the decision-makers' needs and concerns. Ultimately, a combination of a well-crafted proposal and effective communication is key to gaining support for a project.