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In this tutorial, Chelsea from Event Planning Comm discusses how to write a proposal for event planning. She emphasizes the importance of having a one-on-one conversation with the client as the first step toward booking. During this hour-long session, planners should gather logistical details, including the type of event, date, venue, expected attendance, and demographic information. Chelsea also advises asking about the creative aspects, such as themes, color schemes, and preferences for food and music. Taking detailed notes during this initial consultation is crucial for creating a comprehensive proposal later on.