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Writing a press release is crucial for your promotional campaign, as it can determine your press or radio coverage. This video tutorial guides you on how to craft an effective press release. It acknowledges the challenges musicians face in writing about themselves, likening it to creating a CV or bio. Nevertheless, a press release is vital for marketing, as it promotes you and your product. Begin by gathering all essential information, including your artist bio, which should be summarized in bullet points. Additionally, obtain a private streaming link for your release, with SoundCloud recommended for uploading your MP3 privately, making it accessible for journalists and producers to listen.