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In this video, the speaker discusses press release writing, addressing questions about the viability of selling press release writing services online, showcasing effective examples, and providing tips for writing a successful press release. They share their experience running a content writing agency from 2011 to 2021, completing 40,000 projects for over 5,000 clients, including 3,000 press releases priced at $199 each. This created revenue of $597,000 from press release writing alone. The speaker explains that they developed internal guidelines to ensure the success of their press releases and hired individuals with journalism and communications degrees to create a team of qualified writers.