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In this tutorial, Emily Probst from Modern Machine Shop explains how to effectively write and submit a press release. She outlines basic steps, starting with choosing a relevant topic, such as a new product, technology, event, or management change. A press release serves as a communication tool to inform the media about significant developments in a business, providing insight into the manufacturing industry. Probst emphasizes the importance of conciseness, as she receives numerous press releases weekly and must quickly process them. Good press releases can lead to larger stories, making them valuable for both businesses and media outlets.