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In this video, Eric Vorniczak from eback design shares how to create effective design proposals for freelancers and studio owners. He emphasizes the importance of understanding client expectations and structuring pricing and timelines to attract potential clients. By adhering to industry best practices when crafting proposals, designers can significantly increase their chances of converting leads into clients. Eric highlights the value of using a proposal template designed to boost success rates, aiming to help professionals turn at least half of their proposals into business opportunities. He invites viewers interested in branding strategy and design to subscribe to the channel for actionable tips.