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In this tutorial, Emily Probst from Modern Machine Shop explains how to effectively write and submit a press release. The process begins with selecting the topic, which can range from new products and technologies to events like trade shows or mergers. A press release serves as a communication tool, informing the media about notable happenings in your business and their relevance to the manufacturing industry. Probst emphasizes the importance of being concise, noting that she receives numerous press releases weekly, making brevity essential for capturing attention. Engaging press releases can lead to more extensive stories that highlight significant business developments.