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the third KPI is your proposal conversion rate which is a percentage this is an indicator of your efficiency its your batting average out of every 10 proposals that you submit how many of those convert into business whats the number it should be for your business well it depends what you want to find out right now is what is the actual number in your business lets say its 30% okay now youve got a baseline and you can start talking about okay what do we need to do in order to increase that to 30% 40 50 percent and so forth do we need to improve the quality of our proposals do we need to improve the quality of our prospects so that we can increase our odds and have a greater or a clearer path to success with each proposal that we put together which would then increase our conversion rate