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Press releases are often included in book marketing packages for book launches, providing a headline, a quote, and key details. While they may seem appealing for gaining media attention, authors may wonder about their actual usefulness. In this video, Julie the Book Broad from Book Launchers discusses the relevance of press releases for book marketing. Book Launchers assists authors in writing, publishing, and promoting nonfiction books, emphasizing the potential for significant impact on readers and business growth while allowing authors to retain all rights and royalties. Historically, press releases were vital for media attention, particularly in the 1990s.