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In this tutorial on business strategies, the concept of strategic alliances is introduced. Strategic alliances are voluntary arrangements between firms that promote sharing of knowledge, resources, and capabilities to enhance product development and services. The increasing prevalence of such alliances is noted in today's business environment, as companies seek to strengthen their market position or address weaknesses. The video addresses key questions regarding the definition of strategic alliances, reasons for their formation, types, and notable examples from the real business world, emphasizing their growing importance in corporate strategy over recent decades.