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In this video, Chris Bayliss, president and CEO of the Sponsorship Collective, discusses sponsorship letters designed to attract potential sponsorships for events. He emphasizes two main types of sponsorship letters: the first serves as a cover letter for a sponsorship proposal, which is not the focus of this video, as it has been previously covered in detail. The second type is intended for outreach when you struggle to connect with a potential sponsor. Chris encourages viewers to subscribe for updates on future content related to sponsorship opportunities.