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In this tutorial, Devon Dean from ProjectManager.com discusses the importance of interpersonal communication in selling a project through a proposal. He emphasizes that decision-makers are influenced not just by the proposal document itself but also by prior interactions and relationships. A well-crafted proposal alone may not secure funding; therefore, it's essential for project sponsors and champions to actively engage with decision-makers. Lobbying sessions and personal meetings should be utilized to refine the understanding of the project’s needs and to build support among key stakeholders. Effective communication is crucial for increasing the chances of project approval.
