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In the industry, there's a significant issue regarding the "race to the bottom," where businesses undercut prices without using data to support their pricing strategies. Many companies base their pricing on competitors rather than their own overhead and necessary profit margins. The lessons learned from 2020 highlighted that shops lacking understanding of their financials struggled the most. Currently, larger companies are also struggling as they often operate without solid data, whereas more efficient shops that understand their metrics are faring better. This emphasizes the importance of knowing your numbers and being able to adapt effectively.