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Peter Braunstein discusses trademark registration, emphasizing that ownership of trademark rights is not solely based on registration. A common misconception is that filing for trademark registration grants ownership, but in reality, trademark rights are established through usage, not registration. This means that the first party to use a mark in interstate commerce has prior rights to that mark, regardless of whether it is registered. Registration does not guarantee superior rights; it’s the actual usage of the mark that establishes ownership. Understanding this concept is crucial for those involved in trademark matters.