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In this episode of Senayan PR, the host addresses the process of creating a public relations plan by emphasizing its importance. A PR plan is essential for campaigns, annual strategies, or even small projects, as it serves as a blueprint for execution, budget assessment, and evaluation. The host mentions the "seven steps" framework as a guiding structure for developing the plan. The episode aims to walk viewers through the necessary steps to construct an effective PR strategy, along with some helpful tips to facilitate the process.