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Emily Probst from Modern Machine Shop explains how to write and submit a press release. She emphasizes that it's a straightforward process if you follow key steps. Step one involves selecting a topic, which can range from new products and technologies to events and management changes. The press release serves as a communication tool to inform the public about significant developments in a business, helping to draw attention to the manufacturing industry. Step two stresses the importance of conciseness, as editors receive numerous press releases and are pressed for time. Providing clear, relevant information can lead to larger stories based on the insights shared in these releases.