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Proposals are crucial for acquiring more photography clients. This video tutorial outlines a step-by-step process for creating a proposal and contract, using a template that helped secure over 50 product photography clients during the pandemic. It emphasizes that proposals are relevant not just for photographers but for anyone with a service-based business. Without a contract, there’s no project or deal—the proposal formalizes discussions between the client and the service provider. A signed proposal indicates a commitment, turning verbal agreements into actual business. The video stresses that a proposal is a vital component of the sales process, as clients often express interest but need a signature to finalize the deal.