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The video discusses the "option to purchase agreement," described as a straightforward marketing contract signed with a motivated seller. This agreement allows one to gain equitable interest in the property for marketing purposes. The speaker emphasizes the importance of understanding the elements of the contract and frequently refers to a laminated version kept handy during site visits to avoid errors. Key components include identifying the motivated seller as the optionor and oneself as the optionee, specifying the property address, and noting the date of signing, with the option period typically lasting 60 to 90 days from that date.