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In this tutorial, Devon Dean from ProjectManager.com discusses how to effectively sell a project through a project proposal. He emphasizes that personal relationships are crucial in the funding process, as decision-makers are influenced by prior communication rather than solely by the proposal document itself. Dean advises that while preparing the proposal, project sponsors and champions should actively engage and lobby decision-makers to advocate for the project. These interactions are essential for refining the project's goals and understanding the needs of the stakeholders, which increases the chances of gaining support and funding for the project.