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In this video, Jordan Steen, also known as Serial Entrepreneur, explains how to create a proposal for potential clients, detailing the essential components to include and strategies to secure the deal. He emphasizes the importance of outlining the services offered and associated costs. The tutorial is aimed at individuals interested in starting a marketing agency, building a personal brand, or launching an online business. Steen encourages viewers to subscribe to his channel for future videos that provide free training, content, templates, and proposals related to these topics. The presentation includes a screen-sharing segment to demonstrate the proposal creation process.