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Proposals are crucial for attracting more photography clients. This video provides a step-by-step guide on creating an effective proposal and contract, using a template that successfully secured over 50 product photography clients during the pandemic. The tutorial is applicable to any service-based business, emphasizing that a contract solidifies the agreement. It highlights the importance of proposals in the sales process; without a signed contract, there is no project or deal. The video demonstrates how a proposal transforms discussions into commitments, ensuring that potential clients follow through on their interest.