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Writing engineering proposals can be challenging since engineers typically learn calculations rather than proposal writing in school. However, creating effective proposals is essential for consulting engineers seeking promotions. In this video, Matt Handel, author of "Proposal Development Secrets," shares valuable advice to improve proposal writing. He introduces the "million dollar question," a critical inquiry to consider internally when developing proposals, which can significantly enhance the chances of winning contracts. This question is aimed at helping engineers create the best possible proposals for their clients.