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The video tutorial introduces the concept of trademarks using the example of the Vitamin Water brand, highlighting the significance of the trademark "zero" and the company Glacia that owns it. It emphasizes the importance of understanding the differences between companies and brands for effective business protection. Trademarks are presented as tools for brand protection and improving business reputation, while also cautioning against infringing on existing trademarks to avoid legal disputes. The hosts, JD Hoovener, a registered patent attorney, and Chris Maley from Bold IP, plan to guide viewers on how to conduct a trademark search for registered trademarks.