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In this video tutorial from Consulting Business School, the focus is on writing effective client proposals and presentations, which are essential for success in consulting. The speaker emphasizes the importance of crafting high-quality proposals that clarify project scope, timelines, and costs. While some consultants may have established, non-competitive relationships with clients, others often face competition, especially for larger projects that require tenders. The tutorial aims to equip viewers with skills to enhance their proposal writing, regardless of their current experience level in the consulting industry.