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Before creating your logo, website, store, or packaging, it's essential to define your brand identity. This involves determining brand colors, logo shape, and what distinguishes your branding visually. The process can feel overwhelming, but it can also be enjoyable. In this video, Hamza introduces nine playful questions to help clarify the elements of your brand identity. He emphasizes the importance of this topic for small businesses and encourages viewers to subscribe for more content. Additionally, there's a blog post linked in the description with further details and resources to support the branding process.