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In this video, Julie the Book Broad from Book Launchers discusses the role of press releases in book marketing, particularly for book launches. She highlights that while press releases typically include a headline, a quote, and book details, their effectiveness for authors may be questionable. Julie aims to clarify the usefulness of press releases for authors looking to gain media attention. Book Launchers assists self-publishing authors in writing, publishing, and promoting nonfiction books, emphasizing that authors retain all rights and royalties. The video examines the evolution of press releases, noting their past importance in the 1990s for capturing media attention.