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Emily Probst from Modern Machine Shop explains how to write and submit a press release. The first step is to choose a topic, which can include new products, technologies, events, trade shows, mergers, or management changes. A press release serves as a communication tool to inform the public about significant happenings in the business, making it crucial for the manufacturing industry. Effective press releases can lead to larger stories. The second step is to be concise, as Probst receives hundreds weekly and highlights the importance of clarity for easier processing.