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In this tutorial, Demi, the founder of Le Strategies, discusses technical proposal writing for B2B sales. Technical proposal writing involves detailing the technical aspects of a solution, not limited to technology but encompassing all specifics of the offering. It is crucial to write in a manner that is informative without overwhelming the audience with jargon, as readers may not be familiar with the terminology. The first and most critical step in creating effective technical content is accurately scoping the project, which involves clearly defining the project's requirements and parameters to ensure clarity and understanding in the proposal.