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To guarantee a million dollars in sales at your salon or medical facility next year, utilizing gift certificates can be highly effective. They ensure that customers will return for redemption, thus securing sales revenue. Whether you sell $10,000 or a million, gift certificates provide assurance of future earnings. However, many become frustrated with gift certificates due to common mistakes. One key mistake is misunderstanding the timing of the revenue; a gift certificate does not count as income until it is redeemed for a service. Therefore, it’s crucial to manage them properly to maximize their potential in boosting sales.
