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In this tutorial, Devon Dean, content director at ProjectManager.com, explains how to effectively sell a project through a proposal. He emphasizes the importance of personal interactions, noting that decision makers are influenced by the communication prior to receiving the proposal document. A well-crafted proposal alone is not enough to secure funding; active lobbying by the project team is crucial. Dean encourages engaging with project sponsors and champions to advocate for the project, using meetings to refine the proposal based on insights gained from discussions with decision makers. This proactive approach increases the chances of project success.