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In this tutorial, Emily Probst from Modern Machine Shop explains how to effectively write and submit a press release. She highlights that press releases can cover a variety of topics, including new products, technologies, events, or management changes. A press release serves as a communication tool to inform the media about significant happenings in a business and the manufacturing industry. Probst emphasizes the importance of being concise, as she receives numerous press releases weekly, making clarity essential for effective processing. A well-crafted press release can lead to larger stories, providing valuable coverage for businesses.