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In this tutorial, Jordan Steen outlines how to create a winning proposal for potential clients, detailing what services to include and how to present costs effectively. He emphasizes the importance of crafting a proposal that meets the client’s needs to secure the deal. The video is designed for those interested in starting a marketing agency or building a personal brand. Jordan encourages viewers to subscribe for more content related to online business, including free trainings, templates, and proposals. The tutorial will include a step-by-step demonstration on creating the proposal.