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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of personal interaction in successfully selling a project proposal. He highlights that decision-makers are influenced by people, not just proposals. A well-crafted document alone is insufficient for securing funding; active engagement with stakeholders is crucial. Dean advises project sponsors and champions to actively lobby decision-makers and use these interactions to deepen their understanding of the project’s needs and expectations. By combining a strong proposal with effective communication, the chances of obtaining funding and resources improve significantly.