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- One of the most iconic lines in all of cinema is from Casablanca: Play it again, Sam. Except that that line isnt actually in Casablanca. No, instead, Humphrey Bogart says, Play it, Sam. For old times sake, play As Time Goes By. Why does that matter? Why does it matter that whats come down through history is a simplified and arguably better version? Well, the lesson there is something we can use when we put our own messages together. Im Tamsen Webster of TamsenWebster.com, and this is Find the Red Thread. (upbeat music) Most of us would agree that some messages in and of themselves are more powerful and more memorable, more sticky, than others. But why is it that, with some of those messages, its a stickier, even more powerful phrasing that has come down through time? This is true, not just in movies, but its true in writing, its true in philosophy, its true in all sorts of other places. For instance, an oft-memed quote from Henry David Thoreau: Go confidently in the
