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In this video, Emily Probst from Modern Machine Shop discusses how to effectively write and submit a press release. She outlines basic steps to follow: 1. **Decide on the Topic**: A press release can cover various subjects such as new products, technologies, events, trade shows, mergers, or changes in management. It serves as a communication tool to convey significant updates in the business and grab attention from media outlets.2. **Be Concise**: With numerous press releases received weekly, brevity is critical for readability and processing. Probst emphasizes that well-crafted press releases can lead to larger stories, benefiting both the business and the media.