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In this episode of Senayan PR, the host discusses crafting a public relations (PR) plan, responding to a question from viewers. Emphasizing the importance of having a strategy, the host highlights that a PR plan is essential for campaigns, annual planning for a brand, or even smaller projects. It serves as a blueprint detailing the approach, budget requirements, and evaluation methods for the project’s success. The host promises to guide viewers through the steps of creating a PR plan, along with sharing useful tips.